What is Email Marketing Segmentation?
Types of Segmentation
Creating Targeted Email Campaigns
Basic Ideas of Segmentation
How to Pick the Right Groups
Measuring Success
This course teaches you the basics of email marketing segmentation. You’ll learn why dividing your email list into smaller groups is important for sending the best messages to the right people. This course focuses on the theory behind segmentation, so you don’t need any specific tools or examples—just clear ideas on how segmentation works and why it’s important.
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